ITT Licensing Licensing | Trade Shows

Trade shows are one of the most vital cogs in the invention marketing machine, and as such, they play a crucial role in the promotional campaign for any invention that International Technology Transfer (ITT Licensing) represents. These events, ranging anywhere from 2 to 4 days in length on the average, are usually abuzz with the excitement of business being done and new products being promoted. Exhibiting companies are there to take advantage of the opportunity to display their inventory, solidify established contacts, and ideally, forge new partnerships with retailers and distributors. Attendees meanwhile, come from all walks of industry. Additionally, many represent firms such as direct response television companies that are looking for a very diverse compilation of new product ideas.

What role does ITT Licensing play in the trade shows that we attend, and how do we use these venues effectively to represent our inventors’ product ideas? At each show, ITT Licensing exhibits in a cutting-edge, impressive booth that provides visitors an immediate visual overview of who we are, what we are promoting, and what kind of companies we are looking to explore opportunities with. As we dialogue with those who approach our booth, we make it immediately clear that we have a database full of inventions and have a variety of ways in which we can share those that may be relevant to their companies’ needs. The overwhelming majority of the time, due to the fact that there is so much to see at a show and so little time to see it in, interested parties prefer to leave their business cards and contact information with us so that we may follow up after the event with preliminary materials on different inventions from our roster.
 
Additionally, ITT Licensing always has at least one staff member on the event floor making the rounds and speaking with the different exhibitors. This is also a vital part of the trade show process, as we get the opportunity to see first-hand what kind of product lines the company may carry, as well as to obtain the name of, and perhaps even meet, the individual in charge of new product development. We are then able to gather inventions from our database that constitute a good match for the company and present them at a later date.

Attended Shows | Schedule